Los 50 programas más vistos de la década
Esta es la graciosa y original campaña que ha lanzado William Lawson´s esta Navidad. Es un calendario de adviento en el que durante 13 días tendremos que levantar la falda a uno de estos highlander y descubrir lo que llevan debajo, de paso nos podemos llevar una de las 13 botellas que William Lawson´s regala a los que primero lo acierten.
Para participar en esta original campaña tendremos que participar en el Facebook de William Lawson´s
Esta campaña se enmarca dentro del lanzamiento del nuevo whisky de William Lawson´s un whisky en el que han introducido algunos conceptos innovadores en su elaboración.
Para empezar el tiempo de añejado de este whisky es de 13 años (de ahí los 13 Highlander a los que hay que levantar la falda) en lugar de los 12 años que es lo habitual en otros whiskys. Además de esto en el último año de elaboración del whisky, William Lawson´s utiliza unas barricas hechas con roble carbonizado a las que se les ha dejado restos en su interior de bourbon.
Con esto se consigue que el whisky de William Lawson´s obtenga un sabor único e inconfundible.
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